About

A small studio with a specific obsession.

We started WeShift AI because every business we know is drowning in manual work that software solved a decade ago. We build the systems that let them stop.

Who we are

Two founders.
One belief.

Most businesses are drowning in manual work that software solved a decade ago. We started WeShift AI because we believe every team deserves systems that actually serve them, not the other way around. We're small, fast, and obsessed with building things that work.

William Nicol

Technical Lead

BEng Industrial Engineering · University of Pretoria

William builds the systems. Ten years of writing software, breaking things, and making them work better. Lives in Pretoria. Believes most software problems are actually clarity problems.

william@weshiftai.com

Ernst Paul

Co-Founder

BEng Industrial Engineering · University of Pretoria

Ernst keeps the work moving. Operations, strategy, and the discipline of actually shipping. Lives in Pretoria. Believes ideas are cheap and execution is everything.

ernst@weshiftai.com

Pretoria · South Africa · est. 2026

Ready to talk

Let's see what your team shouldn't be doing.